Asian Markets – Bringing Global to Local


asian marketsAsian markets has been a growing trend in urban centers and suburbs for Asian customers who had to drive over an hour into the Chinatowns to buy groceries. Behind this idea, was the growing affluence in the Asian American community that enabled many people to move from their urban neighborhoods to the suburbs. It has become so popular with immigrants as well as second generation Asians that one of the biggest gripes you’ll find on Yelp is not enough parking space on weekends and holidays.

In many areas, Asian markets cater to a diverse Asian population. It is this diversity that led to the establishment of Pan Asian goods in a one-stop shop with aisles carrying an assortment of ethnic foods you won’t find in local U.S. chain grocery stores.

aislesAsian Supermarkets

In design, stores are similar to mainstream American supermarkets, with aisles that are wider and less cluttered than in most other Chinese markets. Also, a handful of have an in-store branch of East West Bank, a major Chinese American bank.

Full-service take-out deli serving a combination of Cantonese, Taiwanese, and Szechuan fare. Some of the delis in the markets also feature precooked meats, such as roast duck and barbecued pork. These stores also have a bakery with cakes and fresh Chinese pastries, most of the bread products and pastries sold in the markets are made inside the store. The smaller stores do not have delicatessens and/or bakeries and simply operate as bare-bones markets.


asian mallsASIAN MALLS

The large shopping centers with food courts and mall like atmosphere have a variety of services as well as play centers for children to make is a family hangout during the weekends. The shopping centers provide office, banking, beauty and computer services as well as cultural events such as ethnic festivals, shows and dances.

You bump into your aunts, uncles and friends from school. It’s a very important social space.” these malls represent a classically California blending of old and new, exotic and ordinary — the Far East turned American under the glow of fluorescent bulbs and the gentle strains of Muzak.

They can sip tapioca pearl tea, sing karaoke, have an eye examination, sample Chinese gummi octopi candy, eat Filipino sweet bread filled with ham, cheese and sugar, or hang out at a cybercafe that attracts young men who stay glued to the video games,

The growth of Asian malls and supermarkets mirrors the growing prosperity of Asian-Americans who have left urban enclaves for mainstream suburbs. Although there are no precise statistics on Asian malls, California is home to an estimated 50 to 60 of them, mostly in southern California. The state also has 9 of the country’s 10 cities with the highest proportions of Asians. Honolulu is the other.

by Jeesue Kim


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